My task is to create a music video that hasn’t been released on the general market

My task is to create a music video that hasn't been released on the general market. This will be done in a group of four consisting of Courtney, Lisa, Tamica and myself. We need to all decide on what song we are going to produce which is no longer than five minutes long. We need to write a narrative synopsis, this will show how the song relates to the images. Also we will need a detailed storyboard because it will help us out on how to shoot the scenes. We all need to decide on locations, props, costumes, castings and soundtracks that we are going to use in our music video. We must do all arrangements in good time management. The song is called ‘separated' and is singed by an artist called Usher Raymond. It's a song sang by usher to his girl. The academic bit, this is done by analyzing our video and see if the genre and conventions plus how media language fits the music video. In this video I will need to contribute in my role as a lead singer Usher, and also help out in planning plus research with the group, give ideas on locations and to be on time on deadlines. In our group everyone needs to know what they're doing and help out on props, costumes and be on time and know their part. My group and I have chosen the solo artist Usher Raymond because we like the lyrics he uses in the song; it's very different from other songs. Also his lyrics can be formed in to images for our music video â€Å"separated†. Usher Raymond was born on the 14th October 1978 in Chattanooga. He is a young R&B singer. Usher is one of the few who can boast of real star quality. He performed at the American Music Awards as part of the all-star recording collaboration Black Men United. The first single to be taken from the album, â€Å"You Make Me Wanna†, was typical of the smooth ballads on offer. Usher was more successful in the UK, where the single debuted at number 2 in February 2001. He returned to the top of the US charts in July with â€Å"U Remind Me†, which premiered the transatlantic hit album 8701. The single â€Å"U Got It Bad† also reached the number 1 position in 2002. We will be using varies of techniques to make this video so that it fits it conventions and also genre. Using similar filming techniques like camera angles will do this and lighting effects also the location of shots need to be accurate would help a lot. In order to make this music video a success we must use certain skills of marketing techniques. The music video needs to be marketed well. This means we need know what customers to target. We need to brand our music video so it could become popular and known form it. There are many genres of music and for us to do well we need to know our genre of music inside out. We need to know what's going to be in and what props we need also how we could do stuff so that our video fits its genre. To match audience's expectation we would need the video to have conventions that follows other pop music videos. These could be fancy cars, big mansions, the high life, boy meets girl, relationship breaking up or clips of them having fun back in the days. Some of pop artists examples are puff daddy, Nelly, Sean Paul. Our music video is going to be targeted at young teenagers. We believe they are our audience for these kinds of songs, also they would find them as pop idols. We would advertise the new single on TV, radio, newspapers and Internet. The TV is because many teenagers plus adults watch it. The radio is a main advertiser for songs because many people have radios in their cars, personal stereos, work place, homes and phones. People will here the single on the radio and if they liked it they would purchase it. Also playing music on the radio would give us a wider range of audiences and may boost our sales up. My group and I have chosen the solo artist Usher Raymond because we like the lyrics he uses in the song; also his lyrics can be formed in to images for our music video â€Å"separated†. Usher Raymond was born on the 14th October 1978 in Chattanooga. He is a young R&B singer. Usher is one of the few who can boast of real star quality. He performed at the American Music Awards as part of the all-star recording collaboration Black Men United. The first single to be taken from the album, â€Å"You Make Me Wanna†, was typical of the smooth ballads on offer. Usher was more successful in the UK, where the single debuted at number 2 in February 2001. He returned to the top of the US charts in July with â€Å"U Remind Me†, which premiered the transatlantic hit album 8701. The single â€Å"U Got It Bad† also reached the number 1 position in 2002. We have previous marketing techniques that we have discussed and analysed so we can use these techniques to make the video a success. Some of our previous marketing techniques discussed were on how where and how to advertise our music videos and also how to target our main audiences. The channels that we have chosen to broadcast the video on We have chosen to broadcast our video on certain channels like: THE BOX – we chose this channel is because this channel is a national wide all music video channel reaching over 20 million homes in the United States giving us a wide audience. It is also available in the United Kingdom. Specializing in rock, pop, R&B, hip-hop, Latin, and country. Over 170 individual boxes are located throughout the country, which allows each area to have its own custom local play list of videos to choose from. This will be mainly targeted at the seven years old to thirty year old age groups. Also we chose the MTV main channel. The reason we chose this channels is because it is a music channel, which is on a 24-hour video music network. MTV is an advertiser-supported, basic cable service of MTV networks. We would use this channel for promoting our music. By linking the video to a wider audience we would have more sales in records. A good example is to feature another famous artist in to the song from a different genre. ‘U R L' (Usher Record Label) is going to the record label. The label is going to have a picture of usher on it this will make the video sexually attractive to female customers. This will increase the sales. In the video the artist is showing he wants to break up with his girlfriend. Tamica plays the girl featured in the video. Usher sings he wants to be separate from her. Initial ideas that we have come up with are on how to structure each scene of the video, we are going to film each sentence in the song and for the chorus we are going to play the same scene each time. In the video each scene would go along with the music. This should look good and professional. In the video every scene is going to illustrate song lyrics. This is going to be done by having each sentence of the song being represented by an object, scenery, person/s and facial expressions. Our storyboards are going to help us a lot in making the video look realistic. This is because the storyboard will help us by illustrating to us how to achieve the right look and feel of the music videos, also what camera angles we want and lighting. When editing the video we must make sure the words of the song are in the right time of the videoing. If not done correctly then the video wouldn't look very effective. In our group we have decided that I am going to be the solo artist Usher, Courtney is going to the camera woman, Lisa is going to be casting in our video and Tamica is going to be the women in the video (Usher's Girl). My role is going to be difficult but I can achieve it by rehearsing the scenes and working together as a team. I need to make my music video look as real as possible so I can feel I have achieved making my video successfully.