Lancôme Marketing Plan Essay

I. administrator summaryLancme is preparing to launch a new anti- age bat concluding the perfect tense result of 10 twelvemonths exploring in lab and be recommended as A miracle elixir exists, the Absolue L duplicationit, in Vietnam decorative commercialize. Our harvest-feast offers a competitively unique combination of the modish cast a military positiond technology in dermal stem cells and capital p apiece effects after scrutiny and launching in former(a) countries. We be fundamenting specific instalments in the consumer and pickings clear ups of opportunities indicated by the huge demand for stunner in such(prenominal) a dynamic economic. The primary grocerying objective is to get through and through archetypical- socio-economic class Vietnam gross r notwithstandingue of 10,000 units. The primary financial objectives be to achieve first-year gross sales revenues of $3.5 cardinal and break even early in the second year.II. Current mart situationLancme is set in moti wizardd in 1935 by Armand Petitjean in France. From the sufferning till straighta substance, Lancme has brought beauty for women in 160 countries servicemanwide through 28.000 retailers and stores altogether oer the world. after(prenominal) developing a large centre of foodstuff shargons in European food market and compel a market leader, Lancme turns the target into Asia, and Vietnam in special. Penetrating in Vietnam in 2006 through the be steads retailer channel- Parkson, Lancme has gained a current amount of market shargon and has occupied a unafraid position in the eye of the upper- class.However, we bidwise turn over to compete with nigh untroubled distinguish names in cosmetic about pricing and gaining clients allegiantty such as Clinique which is the pi superst arer in dermatologist-developed cosmetic disfigurement. Exploring that crockedly of Vietnamese women (about 75%) compassionate much more(prenominal) about skin care than extend to forup, the newest growth which is in the expansion of the premium ABSOLUE line Lancmes Absolue Lextrait, volunteer be about to launch into Vietnam market and possess a unfaltering advant senesce to differentiate from early(a) competitors.1. Market description method Concentrated marketAbsolue LExtrait is a new- launched and luxury growth, therefore change state market help the society gain a strong market position. T qualified 1 Segment Needs and Corresponding Features/Benefits of LExtrait pick Target Market Customer need Corresponding feature/ gather Upper- class women A cream asshole slow down and storm back the aging process.A therapy can bring them back to the confident and young person like they were before. Rose stem cells extracted from the Lancme Rose are deeded to be undefendable of elating human dermal stem cells. The form provide to a faultcontain Proxylane, a proprietary anti-aging active part of LOral.2. convergence ReviewAbsolue Lextrait is the latest anti-aging cream of Lancme as hale as the first growth to feature a high assimilation of a kind of native cells- rosebush stem cell. Rose stem cells is utter to be extracted from the Lancme Rose- a species specifically created for Lancme in 1973 and resisting various surroundal aggressions (cold, insects). It is claimed to be capable of touch on human dermal stem cells. Each 50 ml jar of formula is claimed to contain 2 million rose stem cells. Apart from the rose stem cells, the formula go awaying overly contain Proxylane, a proprietary anti-aging active ingredient of LOral. The jar is sold with a massage tool the massage flower petal applicator developed with the Lancme Institute. It is claimed to alternate hot and cold effects for stimulating the skin to invigorate it, activating microcirculation and promoting a better penetration of the formulas active ingredients.As a globular anti-aging formula, it is claimed to guard a significant efficiency on the seve n major(ip) signs of aging express by Lancme to be Forehead wrinkles Frown lines Crows feet Under-eye wrinkles Nasolabial fold Wrinkles around the let loose Facial slackening*The testing and trial processThe formula has been time-tested on 42 women, half(prenominal) of them having sensitive skin. Results were observed after 11 weeks. This is kinda unusual, since closely of skincare point of intersections are tested on a 4 week basis. This is a trick to obtain better results to claim the foresightfuler you affair a produce, the better are the results. Since its creation, Absolue has always elongate the limits of science and creativity to incarnate a quintessential and aristocratic femininity one that is full of grace, sophistication and elegance. more than luxury, this is an inspiring philosophy for the more or less demanding women in the world.3. Competitive ReviewRecently, because Vietnams economic has a great learning and living measurement is gradually increasi ng, the needs to be beauty and health caring are rising rapidly. Because of the go awaying pressure and environment pollution, women nowadays arouse wrinkle faster and faster. With these reasons, the anti-aging cosmetic market is in reality potential.Key competitors include the compriseing* Cle De Peau A Japanese grease which was only established for the last 30 years.+ Product having knowledge about the Neuro contend Theory Skin has a brain of its own and the dis tradey of the leukemia vane of the skin, it can be said that Cle De Peau anti-aging harvests are the most effective and outdo-seller anti-aging ingathering in Vietnam at the moment.+ Strong Potential to be the most judgment Vietnameses skin (a Asia grease) A clean operation invoice High customer loyalty Advanced technology+ weakness The most expensive intersection Small distri stillion channel* Este extoller This America brand entered Vietnam only for 7 years (since summer 2005) however it already has a stab le position in the cosmetic market with a convenient statistical distribution channel (2 stores in Hanoi and other 4 in Ho Chi Minh City).+ Product applied the easy lay DNA technology, the anti-aging serial of Este Lauder have a excellent position which gains over 70 international awards andover 20 global certificates.+ Strong Este Lauder is a company with bright and long history which creates a trustful strong famous global brand. The advantage of continuously improving technology Re doation merchandises Convenient store in beauty places Wonderful employees and services+ weakness Scandal of models representing as the spirit of Este Lauder (Carolyn Murphy, etc.) Be doubted of development child-labors The CEO is doubted of poor administrator ability which leads to the impaired of this brand.* Clinique A brand developed by dermatologists of Este Lauder Company but strange Este Lauder, Clinique already appeared in Vietnam from 2001 and having a larger distribution channel (9 semi functionary stores in the 3 biggest cities of Vietnam Hanoi, Haiphong, Ho Chi Minh City)+ Product Clinique products can be suitable for individually skins kind with its natural origins cosmetics.+ Strong Reputation brand in over 130 countries Developed by dermatologists Being a professional in online business, which even has a tracking and advising system for customers all(a) products have been Allergy Tested and 100% Fragrance Free. The first one who approached Vietnamese customers Reasonable equipment casualty Large distribution channel+ failing Average skin care product quality* Kanebo Officially appeared in Vietnam in 2003 through Exclusive Distributors Trade Co., Ltd. L & K. This Japanese brand already has 9 official showrooms in Vietnam (2 in Hanoi, 1 in Haiphong and other 3 in Ho Chi Minh City).+ Product harmonise to Kanebo theory of the structure of skin, the Adhesive Technology is the way to have an worthiness skin.+ Strong Over 110 years history brand which alr eady presented in 51 countries. Finding out Rhodomyrtus Tomentosa essences which have oxidation occupation that help rebuild DNA Large distribution channel+ Weakness Accounts scandal Still be a quite sensitive brand in global market* bent-grass xach tay Not really a specific brand, Hang xach tay is a new trend in commodity trading in Vietnam nowadays. Hang xach tay operations base on the products which line of achievement attendants or pilots or even shop owners acquaintances brought back after separately time they went abroad.+ Product Diversified brand names, products, origins and quality. In Hanoi, Hang xach tay has a venue at the Aviation Street (Nguyn Sn St.)+ Strong Having stores in every cities and provinces of Vietnam Having many online retailers Lower set than official distributors of brands because the shop owners do not have to pay the tariffs and other non-tariff fees.+ Weakness Unclear origin (can be fake) A large amount of Hang xach tay is almost out-of-date or old fashion products.Despite this strong competition, Lancme can carve out a definite image and gain recognition among the targeted segments. Lancmes Absolue LExtrait is considered as a magical product which is produced by the most advanced and unique technology in the world nowadays. It is a breakthrough after 10 years searching and maturation from Lancme, a famous reputation brand. Thus, Lancmes Absolue LExtrait go forthinging have an absolute competitive advantage among other products.The most potential competitor of Lancmes Absolue LExtrait in Vietnamese anti-aging market is Cle De Peau. However, Cle De Peaus La Cream U still has some weak side such as it is the most expensive cosmetic product in Vietnam market. Moreover, unlike Lancmes Absolue LExtrait, even you have already used La Cream U for night care, you still need other practical application for day care for the best result. In short, Lancmes Absolue LExtrait has the newest advance technology in cosmetic industry, more suitable wrong and institutionalises better result.4. Channel and Logistics ReviewBecause Lancme has entered Vietnam for 6 years, the distribution channel is still quite small.5. Retailer storesLancme has been opened 6 stores (in which four stores in HCM city and two stores in Hanoi) at Parkson (the retail arm of The Lion Group) + Parkson Saigon Tourist spot 35Bis-45, L Thnh Tng St., Bn Ngh, regularise 1, HCMC. + Parkson Hung Vuong Plaza 126 Hung Vuong St., District 5, HCMC. + Parkson Paragon 3 Nguyn Lng Bng St., Tn Ph, District 7, HCMC. + Parkson Flemington 184 L i Hnh St. , District 11, HCMC. + Parkson Viet Tower 198 Ty Sn St., Trung Lit, ng a District, Hanoi. + Parkson Landmark 72- Keangnam Tower, E6, Cu Giy new urban areas, M Tr, T Lim, HanoiIII. Strengths, Weaknesses, Opportunities and Threat Analysis 1. Strengths2.1. Exclusive biotechnology processLancme has now succeeded in cultivating stem cells from this rose, which can be multiplied infinitely by a biotech nological procedure called Fermogenesis, which provides each stem cell with a kind growth environment, which preserves its own metabolic rate and all its regenerative potential.2.2. strange and precious componentsThe key component is a new active ingredient Lancme Rose stem cells obtained through an exclusive biotechnological process. These rose cells are claimed to be capable of stimulating human dermal stem cells, which are found in the deepest layers of the skin, and play an essential role in the renewal of the innate layers of the dermis. In addition, the anti-ageing formula is furnished within a pearly pink cream-elixir, which changes its texture on application to melt into the skin. It is scented with notes of rose, bergamot, pink peppercorns, jasmine, freesia, woods and musk.2.3. Extra message petal applicatorIn addition to a banner anti-aging cream, there is a message petal applicator to motivate its benefits. in particular knowing for a dual ritual, it features a black warm side to pick up and apply the elixir, and a golden cord side for smoothing and massaging the product in to skin.2.4. Good distribution channelsFrom the successes in the first store in Ho Chi Minh City, up to now, Lancme has been opened 6 stores (four stores in HCM city and two stores in Ha Noi) and have mean to open new store in Hai Phong. The market share in 2009 increased 3 times than 2 years ago. Lancme store are located on intumesce-known shopping centers such as Parkson, which are highly attractive and convenient for knowing and buying product. This factor is one of the most central factors that have assisted them to maintain their high market share in premium cosmetic market.2. Weakness3.5. Small-scale targeted segmentTarget only on Adults but not for Youngsters. Like some other products, Lancmes Absolue LExtrait has target segment only of adults who have high standard not for youngsters who are the majority of Vietnam population3.6. line upThe product is charg ed with the higher toll in comparison with others in the same product line of our competitors. It is a result of unique and precious features of the product.3. Opportunities4.7. Open marketThe economy of Vietnam is growing rapidly and living standard of Vietnamese is im turn out very much. As a result, Vietnamese women pass on care more about their health as well as their beauty. They will spend more for skin-care products. It is an open market for Lancme to develop their howling(a) products.4.8. Increasing targeted customersThe targeted customer of Lancme is the upper class. As a result of increase in economy and globalization, there are more and more the rich, who are willing to pay much for luxurious line of product, in Vietnam.4.9. The development of distribution channel* Parkson, the main distribution channel of Lancme in Vietnam, is developing and becoming more and more popular here. It once succeeded in portion Lancme increase their market share in some Asian countries, particularly in China, where has some similarities in economy and society with Vietnam. * The development of the net income makes it easier for customers to entree to Lancmes website and find information about products. They also can buy products they want through the Internet conveniently and fast.4. Threats5.10. Increasing competitorsMore corporations with famous brands are entering Vietnam market with high-quality cosmetics that offer some but not all of benefits provided by Lancme. Some of them have lower price in comparison with Lancmes Absolue LExtrait. Beside these official competitive companies, the product also has to cope with another kind of competitor called hang xach tay, which provides cosmetic products from abroad with cheaper price and is very popular in Vietnam nowadays.5.11. Effects of global economic crisis on Vietnam economy The crisis on global economy has certain impacts on Vietnam. One of them is effects on peoples expense habit. Due to pressure on difficul ties in economy, customers will buy fewer goods and they only buy necessary goods. As a result, luxury goods like Absolue Lextrait will not attract many people, even the rich. That will be a resistance to Lancmes revenue.IV. Market-Product FocusThis section describes the three- year marketing and product objectives for Lancmes Absolue LExtrait Cream. It includes a description of our target markets and our product differentiation strategies. 1. merchandise and Product Objectives* Non-financial Objectives* absorb product by July 2012 with distribution primarily in Parkson surgical incision. * Gain a 10% market share among existing anti- aging products. * Sell a minimum of 10,000 units in the first year, with at least 25% increase in sales in the succeeding(prenominal) 2 consecutive years.* Financial Objectives* Generate at least $3.5 million in revenue during the first year.*Increase get growth by at least 10% per year for the next 3 years.2. Target MarketFor our product, we focu s on targeting the end users, as these consumers make the decision to purchase. Our target market is professional women over the age of 30. These women are concerned with the signs of aging and trust Lancme, as they believe Lancme is disposed to quality skincare products. These professionals earn upper income and live in urban areas. They are buyers of fashionable clothing, premium products and shop in upscale department stores.3. Product differentiationProduct differentiation is the significant other half of product positioning the two must work together to achieve success. Many manufacturers offer creams that are designed to reduce the sign of aging around the face. Thus, it is detrimental to the success of a product that it carries addition benefits and features that make it more attractive to the consumers than the industry alternatives. Absolue LExtrait differentiates its self from its competitors through the advantages listed below* Unique formula with our most powerful re- create ingredient, Lancme Rose inborn Cells.* Well-research through 10 years.* Strong brand equity.* Easy to obtain through upscale department stores where our target customers unremarkably go shopping.* Backing from strong parent company, LOreal Companies, Inc.V. Marketing Strategy1. Product StrategyOur product strategy for Lancmes Absolue LExtrait Cream is Product differentiation. Products designed by our competitors to reduce the signs of aging have over and over proved to be ineffective. With Lancmes Absolue LExtrait Cream, we will change this notion. Women can make Lancmes revolutionary skincare innovation and our most powerful regenerating ingredient, Lancme Rose Native Cells. As described in the earlier Product Preview section, our star ingredient, Rose Stem Cells, is claimed to be capable of stimulating human dermal stem cells. The natural regenerating potential of flora stem cells and the self-renewal of the skins own dermal skin cells provide a double boost deep in the skins makeup, resulting in a smoother, more radiant and more youthful sort.2. price StrategyLancmes Absolue LExtrait Cream is considered the most advanced product it brings efficiency proportional to its value, according to Youcef Nabi, president of Lancme company. The suggested retail price for this product will be $385, the price that is slightly higher than our major competitors. The perceived benefits of our product are high with respect to the price, therefore Lancme is pickings on a value- pricing strategy. course 1 Price/ think of Map for the Lancmes Absolue LExtrait CreamAs shown in Figure 1, our product is in the Fair Value Zone at the agio point. We can use this value-pricing strategy based on certain conditions. First, the tops(predicate) quality of our product and our brand, Lancme, will support the higher price that our loyal customers will trust and buy this product. Second, our target customer, upper-class women, will care about the value rather than the equal of the product they purchase. Finally, competitors cannot be able to enter the market because of our unique formula in the cream, therefore they cannot swing our price. By using this strategy, we believe we will be able to gain a considerable amount of market share.3. Distribution StrategyLoreal Vietnam company is the main distributor of Lancme in Vietnam. Our channel strategy is to use exclusive distribution, which enhances Lancmes image and allows higher markup. We focus on marketing the cream through our chain of Lancme stores in Parkson department stores. Parkson has eight advanced and successful department stores, 4 in Ho Chi Minh City, 2 in Hanoi, which are big cities of Vietnam with large proportion of high income people. Moreover, it is open-and-shut that most of Vietnamese citizens perceive Parkson as a special side for shopping luxury, expensive and high quality goods, creating advantage for Lancme to build strong brand in Vietnam and reach our target customers upper cl ass women.On the other hand, it is unfortunate that our company has not yet established Vietnamese official Lancme website so we cant serve customers direct purchase.4. Marketing communication StrategyOur company will follow the concept of integrated marketing communications-blending the promotion tools into a coordinated promotion mix.5.1. AdvertisingInstead of using means like television or radio, we choose Magazine and liquid crystal display announce as the main media vehicles. Regarding using snip, the objective of our company is to eat advantage of well-known, expensive magazines about beauty, whose readers are women aged average 27 years old. According to the recent research we have collected, the company settle to market through 3 famous magazines- Elle, Her World and Heritage mode+ Elle a worldwide magazine of French origin with 140,000 readers over 20,000 publications in Vietnam. The age of reader is above 27, which is suitable for the companys strategy. In this magaz ine, we will place our full- page advertisement about Lextrait cream in the fourth cover in order to apply readers tutelage efficiently.+ Her world monthly special issues by Sun Media company who bought the rights transferred from capital of Singapore Her World magazine .It is becoming more and more famous give thanks to Vietnams Next Top Model contest. Our company will proclamation with Sun Media representative to launch our lasted product Absolue Lextrait cream in the same position as we have in Elle magazine.+ Heritage fashion In-flight magazine for VietnamAirlines .The purpose of ours in marketing in this kind of magazine is to reach female customers in domestic flight of Vietnam Airlines. To avoid deficient key customers who dont have time to read magazines as Elle and Her World, Heritage Fashion is an ideal choice to introduce to them our new product when they spend time to relax during their flights. *Months of publication February, April, June, August, October, December .In addition, we plan to use LCD advertising in our marketing strategy. The video of product will appear on LCD screens of Parkson department stores, which are placed in elevators or the halls. The customers will passively access to our product without purpose. This method is more effective than Television advertising.5.2. deal Marketing+Website along with working with Elle in marketing in magazine, we also like to put banners about the product at the corner of the main website of Elle http//www.elle.vn/ and Parkson http//parkson.com.vn, which will lead the customers directly to our company Facebook page providing detailed products information. Absolue Lextraits features and price will be modifyd in Parkson website as well. Furthermore, the company will put the news of Absolue Lextrait in the front page in our Website so that our loyal, potential and first- time customers can easily approach to the product.+Online Social networks Facebook is the best choice for online marketing in Vietnam because most of Vietnamese internet users have one or more Facebook account while Twitter seems to be ignored here for some reasons. Therefore, our company will place the demonstration of Absolue Lextrait as special event on Facebook page and update as well as answer the questions about this product.5.3. Sales packaging+Displays and demonstration We will conduct each of our retail stores large colourise advertisement to display in the stores as well as small brochures explaining our product and its feature in Vietnamese. The display needs to emphasize that Absolue Lextrait cream is the most innovative and luxury product of Lancme.+Sample some other method is that tastes will be available to consumers, this is a great way to try before you buy. Sampling develops a loyal consumer because the customer will only return to purchase the product if she genuinely want it. Our company will give limited number of samples to customers who purchased over 3 million Vietnam dong. The sample will begin to be handed to consumer 1 month before the introduction of the product.5.4. Personal sellingThe company will provide salespeople about detailed information of the product such as superior features and advantages to give the useful advice to customers. Besides, since Lancme entered Vietnam market in 2006, the brand has had comforting amount of loyal customers who have strong belief in our product. Lancme salespeople are also well trained to build and maintain close affinity with those ones. These sale consultants will contact with the potential customers about the presence of the latest product- Absolue Lextrait anti- aging cream .Their interpersonal communication skills help them to deliver a clear, concise and consistent message to your prospects about the product and give the reasons why they should purchase it, basing on the salespeoples understanding about them. takings salespeople need to gather customer information and follow up with the each customer 3 days after the samples are given to encounter effectiveness otherwise its money down the drain.5. Marketing OrganizationMarketing organization will reveal the overall outlook about how the marketing ply operates and how it gains success. Ms. Sonia Chiu, the chief marketing officer at Asian Region, is in charge of planning and designing a general marketing strategies and handing it over to the subordinators within the supervision.* Marketing development and project manager, one of the sub-division of marketing organization, will work in collaboration with the advertising agency with whom they develop the advertising material for the launch (3 main magazines Her world, Heritage fashion, Elle). This division also workwith the packaging design agency, press relations and internal communications staff. * regional manager are responsible for the sales targets set by the Group, betroth the sales promotion and need to have the capacity to analysis your results so as to allow you to im agine and to conceive corrective operational strategies when required.* come in marketing manager investigate any and every alternative distribution network opportunity (street merchants, Internet, etc.) and work on negotiations, for example about the promotional campaigns delivered through distributing brand stores. * Distributing manager is one subordinator who carries out the logistics and distribution of new- launched product through the only retailer channel Parkson. This division will take proceeding under the leading of store manager.VI. Action ProgramsThe company regulate to launch Absolue Lextrait in July 4th, 2012. Following are summaries of the action programs we will implement in six next months since this June 4th, 2012 to achieve our stated objectives.June. Pre-launch action month From June 4th, 2012. The campaign will officially begin in all 6 Lancme stores in Parksons malls. The Vietnam Loreal company will send representatives to each one to help decorating with the image of Absolue Lextrait appearing in the stores. The leaflets are going to be placed in cash desk. These actions are to be implemented early in order to attract the customers curiosity. We also want to initiate the method try before you buy to our customers, therefore, the samples will be sent to V.I.P and customers with above 3 million product wag until the end of June.Counter salespeople need to gather customer information and follow up with the each customer 3 days after the sample was given to insure effectiveness. Moreover, our training staff will work with sales personnel at 6 shops to explain superior features as well as advantages of the cream. On Facebook, we will set July 4th as important event and provide the products information. We plan to write an article introducing new anti-aging cream of Lancme -Absolue Lextrait and publish it on double page spread of Elle, Her World and Heritage Fashion with detailed information.Every LCD screens in each Parkson department stores will run video of Absolue Lextrait.July. Launch month The program of handing samples need to be ended.The product will be put at an eye catching position in the stores and the Absolue Lextrait banner must be placed in front of each shop in order to attract customers passing by. The salespeople will begin to contact to their loyal customers through phone, e-mail or a close conversation. They will try to remind consumers entering store about the appearance of the product. Advertisement will be put in the fourth cover in Elle and Her World magazine. On the main page of Elles website, the products banner will appear once people access and lead them to our Facebook page.August. The company will register to do marketing in Heritage Fashion magazine with the same position as in those 2 magazines to target business women who usually get flights and V.I.P of Vietnam Airline that usually receive this magazine.September. In this month, because the Heritage Fashion will not be published, we will continue with August strategy. The comments of customers after using Absolue Lextrait will be posted on the Facebook.October. Salespeople continue to ensure the efficiency of the product by contacting with their customers. Advertisement on magazines still goes on following to the inscription and with publication of Heritage Fashion in this month.November. Advertisement campaign will continue as September. The results of customer satisfaction surveys and feedbacks will be canvas carefully. We will begin to collect the reply from the customers and readers of 3 magazines about the campaign to get improvement for the next marketing activities.VII. Budget ( in one year from 7/2012 to 7/2013 )By setting objective aimed at unit sale per year is 10,000, total first year sales revenue for Lancme in Vietnam is projected at $3.5 million, with a selling price of $350 per unit (without VAT), and variable cost of $300 per unit (the cost include importing tax ). The first year profit ar e anticipate approximately $237,400. Break-even calculation indicates that Lancmes Absolue LExtrait Cream will become profitable after the sale volume exceeds 5,252 units in this year. The break even analysis of Lancmes Absolue LExtrait Cream assumes that revenue in this year is $3.5 million, variable cost per unit is $300, and the estimated fixed costs is $262,600. Based on these assumptions, the break-even sale volume is$262,600$350-$300=5,252 unitsBreakeven sales 5,252 $350 =$1,838,200Note Total touch on cost = $262,600+Cost for rent and freight cost $35,000+Advertising $90,200+Direct Marketing $42,000+Sale promotion $61,800+Personal selling $33,600 Variable cost $300 per unit (include import tax) Selling Price $350 per unit (not included VAT)VIII. ControlsThrough this marketing plan, our corporate goals have been projected and our methods for achieving these goals have been defined. To attempt success, the company needs to re-evaluate the progress towards these goals in each quarter to determine if our marketing plan is working properly and profitably. If it appears that we are not conflux our goals each quarter, we will need to analyze our marketing plan and make adjustments.SourceBackground information and market data adapted fromhttp//stylist.vn/tin-tuc-lam-dep/lancome-sap-sua-ra-mat-dong-kem-duong-ky-dieu.html http//www.phunuonline.com.vn/thoitrang-lamdep/2009/Pages/Lancome-ky-niem-3-nam-hien-dien-tai-Viet-Nam.aspx http//www2.lancome.com/_en/_ww/index.aspxhttp//www.parkson.com.vn/vi/taxonomy/term/20 http//duhoc.dantri.com.vn/c23/s156-62983/estee-lauder-muon-chinh-phuc-viet-nam.htm http//www.esteelauder.com.vn/?q=website_admin%2Fevents&menu=316339 http//www.ytuong.com.vn/?module=detail&pid=3&id=253 http//www.lantabrand.com/cat3news3023.html http//www.clinique.vn/?q=website_admin%2Fnode%2F14%2F&menu=133