Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD substantiating YTD budget 2011 2011 naval division % % % % reckon 2012 Variance authentic 2011 - cipher 2012 % % % % retinue Occupied reasonable Rate % of course flick Total Revenue Weaknesses 2011: Due to the Hotel Location We argon not fitting to offer Rack Rate draw out during the High chasten cypher is over cheerful & unrealizable Qatar is not a leisure estate its a business country wich need competitor rate to ravel business in Low rates by former(a) competitor stochastic variable 2011-2012 will be hitd with the interest actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel mess map Adding the Hotel residence on the roof top to maneuver the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD true(a) YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of business concern concoction Total Revenue % % % % Weaknesses 2011: non registered in some online situation due to high commision.

regeneration 2011-2012 will be achieved with the next actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir interrogative sentence office New hotels website , C - AIRLINE/ TRAVEL element YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimistic & unachievable Rate for turn Ag! ent is higher than other hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide phonograph record in all Qatar airways stations Worldwide. New Airline father for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with unflinching allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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