Audi Pr

AUDI- PR STRATEGY Submitted By POOJA LAXMESHWAR 1124036 JULY 2012 Master of Science (Communication) savior University Bangalore -560 029 PROFILE OF AUDI Audi is a manufacturer of exquisite cars attractive, sophisticated and technically perfect. As a manufacturer of soaring-quality and innovative luxury cars, Audi is whizz and only(a) of the introductions leading premium brands and is among the most value on the world market. The basis of its success comprises pioneering concepts in the domains of groundbreaking technology and design. Audi is represent in 110 countries intercontinental and since 2004, Audi has been selling its products on the Indian market. In March 2007, Audi set up its own gross revenue company for India. By establishing Audi India as a Division of Volkswagen separate Sales India Pvt. Ltd. in Mumbai, Audi is devising a clear semipermanent statement in the expanse with ambitious growths plans. Audis finishing is to become the leading locomote luxury brand in the Indian market in the next few years. The Audi India strategy encompasses significant investments in branding, marketing, sole(prenominal) dealerships and after sales avail for the upcoming years. At present, Audi is bring together the Audi A6 and the Audi A4 for the Indian market in Aurangabad.

Audi manufactures Vorsprung durch Technik at eight sites with extensive traditions of car manufacturing. Cutting-edge logistic processes, the synchronised Audi Production trunk and a highly drug-addicted workforce of more than 60,000 contract uniform Audi standards worldwide. Every merchandise site achieves very high standards of quality, eff! iciency and environmental acceptability. The worldwide network of Audi sites comprises the two German plants in Ingolstadt and Neckarsulm, as healthful as six end product facilities in Hungary, China, Belgium, India, Slovakia and Spain. The same proverb applies for all of them: one name, one standard, everywhere. The different models offered by Audi are, Sedan, Sportback, Coupe, Sport, SUV. Audi India- Audi...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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