Geographic Segmentation

1. geographic segmentation This corresponds to organisations operating only in authentic elect marts or offering a differentiated market intermixture based on local detailors of countries served. These location factors, in like manner called geographic segmentation variables, ar the contry/region/city size, its commonwealth density, its climate, its population growth, its economy, its culture, its politics, its natural ressources, which all influence customers lifestyle, needs and breed behaviors. 1a. Benefits of geographic segmentation Analyzing markets by location helps in find out paramount study for market strategy, such as original and potential market density, available distribution channels and hawkish elements within a particular area. Small local organisations that carry on common goods soft imitable can use geographic segmentation to serve markets where these kinds of products are not readily available. A jewelry maker or an aesthetician might deci de to set up a sell outlet in a crocked or middle class shopping street where thither is no competition barely installed. Organisations with limited resources, trading areas and distribution channels, overly have much incentive to concentrate their fear in certain areas.

Geographic segmentation can also be encouraged by free-trade zones such as the European Union or the northerly American Free parcel out Association that reduce barriers amidst member countries. 1b. Drawbacks of geographic segmentation The fact that the approach is widely utilize by organisations to shape their marketing strategy and determine t heir positioning does not give a true compe! titive improvement to businesses. Global brand double can be change through excessive geographic diffentiation to adapt to local usage and needs. Even within a geographic market, customers can vary widely, on the other dimensions of customer segmentation such as psychographic or demographic as discussed previously. Also grouped geographically close countries vary...If you want to get a full essay, tramp it on our website: OrderCustomPaper.com

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