Consumer Behavior

Consumer Behavior Paper MKT/435 Consumer Behavior Latasha Henderson University of Phoenix Maria church building 11/14/11 Consumer Behavior Consumer behavior is when consumers ar studied to see what they ar purchase, where they argon buying and how more than they atomic number 18 spending on these harvest-feasts. Marketers need to know this data in order to create an hard-hitting campaign for a particular product or service. Marketers sine qua non to satisfy the consumers of necessity and in order to do so they must archetypical understand how to do it (Perner, 1999). There are many methods that could be used to gather this information about consumers. There are direct mail surveys, focus groups, direct mail describe cards, individual interviews, and Internet surveys. Some methods are considered more sound than others but all methods are used. Depending on the product or service one method may prove to be more effective. Consumers are looking for the best deal on the things that they want to buy and are expecting companies to market products to show consequently their product should be bought and where that product open fire be found. Consumers are the most important part of the campaign because it is touch on the consumers wants and needs.

Consumers are the one that are buying products and without them, the product or service will have a concisely life cycle as well as the telephoner that put it out. Marketers study the electrical shock of consumer behavior on parliamentary law as far as health and the economy (Perner, 1999). If a fast food company has an ravening advertising campaign, it muckle ! result in health problems. Granting comfy credit can have a negative impact on the economy. analyze consumer behavior helps make decisions on things worry; what time to denude certain advertisements, where to place certain ad, and what harm range to cumber the product in. The four Ps Understanding how the consumer interacts in the selling mix is to understand the consumers buying behavior. I recently was in the market for a TV...If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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